About Rural Studio
We are a full-service creative studio specialising in creative direction and content production. We also create memorable digital and in-person experiences that help tell brand stories and grow businesses. We particularly like working with conscious brands who share our deep love for nature and the outdoors. We are creative, strategic thinkers with over 10 years of experience in content and communications within the travel, lifestyle and hospitality industries.
Crafting stories and experiences for travel and lifestyle brands.
We love
nature, thoughtful design, atmospheric spaces, creative collaborations, exploring new places, golden hour, cinematic photographs, camping, a bit of old glitz, powerful storytelling, gatherings around the fire, connecting communities, local and wild food, unique places to stay, long walks, wild swimming, outdoor adventures, 70s disco, film, music, secondhand gems, small businesses, Japanese aesthetics, vintage clothing, foraging, animals, writing lists.
We make
campaigns, photographs, websites, brand and content strategies, short films, brand identities, interactive guides, digital and print publications, social media content, email campaigns, travel and lifestyle experiences.
Kim
Rural Studio is led by Kim Grant – a Scottish creative director with a deep love for storytelling, nature, and creative culture. With over a decade of experience working with travel and lifestyle brands, Kim’s work is rooted in a passion for Scotland’s landscapes, its hospitality, rich heritage, craft and design.
Before founding Rural Studio, Kim co-authored the bestselling guidebook Wild Guide Scotland, a celebration of the country's wild beauty. She then spent five years as Editorial Creative Director at Culture Trip, a global travel media company, where she led editorial campaigns, shaped merchandising strategies, and art-directed a wide range of content, from photography and film to illustration.
Today, alongside her work at Rural Studio, Kim continues to lend her creative hand to her partner Fraser Potter’s hotel, The Taybank, as well as to conservation organisation WildLand. Alongside Eric Bremner, she is currently leading the creative team at Fraser’s new venture, The Birnam Hotel, working across creative direction, concept development, and design — a project that brings together her passion for Scottish hospitality, nature, craft and design.