Monzo

Art direction and production of brand photography series for mobile banking app Monzo.

In spring 2023 we produced a brand photography series for mobile banking app Monzo. We commissioned LA-based photographer Brad Torchia to shoot a suite of lifestyle and product images that could be used for multiple marketing use cases.

Rural Studio was responsible for developing the overall concept, a detailed creative brief and shot list. We also took care of all casting, scouting and booking locations, sourcing prop and wardrobe items. We art directed and produced the photoshoot in April in Los Angeles with a wonderful team including:

Photographer - Brad Torchia
Senior brand designer (Monzo) - Jesse Cogswell
Brand director (Monzo) - Rebecca Burgess
Stylist - Rosemary Macgregor
Models - Royce, Adouria, Holly and Val
Hair & Make-up - Emma Caughman
Photography assistant - Brian Carter