Roots Fruits & Flowers
Creative direction, content, web design and build for much-loved Glasgow emporium.
We worked with Glasgow-based wholefoods shop, deli, greengrocers and f.lorist on an ongoing basis between 2015-2017. During this time we relaunched and managed the company’s social media accounts and documented all of the wonderful seasonal produce and flowers for sale as well as what was happening in and around the stores.
Back in 2016 we designed and built new websites and online shops for both the wholefoods store and florist allowing Roots to sell their products online for the first time, reaching new customers all over the UK. The websites have since been taken over and managed by Roots & Fruits staff.
We photographed the majority of fresh produce and flowers in-house and commissioned local illustrator Hazel Dunn to create a series of illustrations for the stores.
